CarbonChain knew what good design looked like but had no way to produce it consistently: finite resources, a scattered visual identity, no design function to pull it together.

Over a few months of HD Unlimited together, Heights built a content engine.

A documented design system, a Canva setup the in-house team could run themselves, reusable templates, and design support across every channel. Around the same time, with the launch of the UK CBAM factsheet, this became the most downloaded asset to date.

The result: a marketing team that stopped worrying about design and started shipping consistent, on-brand work at speed.

[tpl:stats|52+|deliverables produced|across content, sales and brand]

[tpl:stats|13+|assets delivered monthly|without adding internal workload]

[tpl:stats|One|shared design system|powering the entire team]

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Overview

CarbonChain helps companies measure and manage the carbon emissions across their supply chains, including compliance with regulations like the UK's CBAM.

They make the commercial case for cutting emissions, which is the kind of work Heights exists to support: when doing better is also good business, change follows.

When John, CarbonChain's CMO, came to Heights, he was building the marketing function close to from scratch. He knew the visual identity and execution level he wanted, but he didn't have the time, the team or the systems to get there. He needed design that could keep pace with his fast-moving Series A level team, delivered consistently, at scale.

The challenge

John was specific about the pains. There were three:

1. Knowing what he wanted, not how to get there
He could see what good looked like, but turning CarbonChain's scattered output into something consistent and credible needed design and system thinking he didn't have in-house.
2. Finite resources and a moving strategy 
Finite budget, finite resources, and a strategic vision still shifting week to week. The question was how to get organised, scalable design out of that.
3. Not knowing where to look 
Time-poor and new to the business, he needed certainty the partnership would deliver, without a drawn-out tender or a risky bet.

The approach:
‍consistency at scale

From the first conversation, the goal was clear: consistency at scale.

Heights embedded as CarbonChain's design team through HD Unlimited, building systems the team could rely on long after each asset shipped:

• A documented design system and brand guidelines, giving every future asset a consistent foundation.
• A consolidated Canva OS, so CarbonChain's own team could produce on-brand work without a designer in the loop every time.
• Reusable report and publication templates, cutting the effort on every new piece of thought leadership.
• Asset production and adaptation across Figma, LinkedIn, Canva, PowerPoint, HubSpot and web.

[tpl:slider|https://cdn.prod.website-files.com/69df74c4b225eb82b932b2cd/6a3681af97e893376efc3c57_HubSpot1.webp|https://cdn.prod.website-files.com/69df74c4b225eb82b932b2cd/6a3681a708a1ae16a6233625_HubSpot2.webp|https://cdn.prod.website-files.com/69df74c4b225eb82b932b2cd/6a3681b49dc16879eb6a07a7_HubSpot3.webp|https://cdn.prod.website-files.com/69df74c4b225eb82b932b2cd/6a3681b8ecd39a6f8574a0eb_HubSpot4.webp|https://cdn.prod.website-files.com/69df74c4b225eb82b932b2cd/6a3681bb97e893376efc3ead_HubSpot5.webp]

From the start, Heights worked at exactly the pace CarbonChain needed: picking up briefs as they came, adapting as priorities shifted, and turning work around without adding process the team had no time for.

The results

• UK CBAM factsheet: CarbonChain's most downloaded asset to date, at 1750+ downloads, up from 800 on the previous version produced without Heights
• A documented design system and Canva framework adopted across the team
• Reusable templates accelerating content production
• Growing LinkedIn engagement and follower numbers, supported by a consistent look and feel
• Sales decks and assets giving the team the firepower to close
• 52+ deliverables over the period, around 13+ per month, plus ~5 large ad-hoc requests handled flexibly outside the formal queue

[tpl:slider|https://cdn.prod.website-files.com/69df74c4b225eb82b932b2cd/6a3689329dc16879eb6b3016_the-results-1.webp|https://cdn.prod.website-files.com/69df74c4b225eb82b932b2cd/6a36893697e893376efd5976_the-results-2.webp|https://cdn.prod.website-files.com/69df74c4b225eb82b932b2cd/6a368939a228486a7c5fff70_the-results-3.webp|https://cdn.prod.website-files.com/69df74c4b225eb82b932b2cd/6a36893d1cc38736b1b15583_the-results-4.webp|https://cdn.prod.website-files.com/69df74c4b225eb82b932b2cd/6a368940849168d5473b22b2_the-results-5.webp|https://cdn.prod.website-files.com/69df74c4b225eb82b932b2cd/6a368943eee401aaf11c59af_the-results-6.webp|https://cdn.prod.website-files.com/69df74c4b225eb82b932b2cd/6a3689462e061ee276a0f211_the-results-7.webp|https://cdn.prod.website-files.com/69df74c4b225eb82b932b2cd/6a368949a228486a7c6006ed_the-results-8.webp|https://cdn.prod.website-files.com/69df74c4b225eb82b932b2cd/6a36894e1e1c5a2daf9ce794_the-results-9.webp]

[tpl:quote|We were impressed by Heights' communication and responsiveness.|Identifying needs and delivering quality with speed isn't easy: they did it.|https://cdn.prod.website-files.com/69df74c4b225eb82b932b2cd/6a35a9b83cb43f4335976e7e_Rectangle%208%20(2).webp|John Hills|Head of Marketing, CarbonChain]

Why it matters

Heights believes impact-driven companies will win in the long run, and in design being one of the fastest ways to get them there.

For a company like CarbonChain, doing essential and complex work, design is often what stands between a strong product and the market noticing it. We closes that gap: embedding as a design partner, building the systems, and giving impact teams the reach to grow and attract investment.

The better these companies do, the more change follows.