
Mar 5
Our principles
Here, or where we are:
complex problems open up a wealth of possible, positive exciting new worlds/opportunities
There, or where we want to go:
our success is your success, and your success is everyone else’s
How we’ll get from here to there:
- Never stop innovating, but always do it with meaning or;
- Do what matters, and never anything else
- Creativity is messy, and, because of that, overwhelmingly powerful
- Design is creativity on a mission
- Lean into relentless optimism, always
- We can’t do this alone (not me, not Heights, not you, nor your company): collaboration at scale can
- Find a reason to care and make it the reason for everything else
- Show up with kindness, and you’ll always get back more than you put in
- Use technology for what it does best, and your brain for everything else
- Nothing that was ever built fast and cheap lasted: so if you want to invest in something good we’re here for it

What great impact design looks like right now
We analysed five recent brand projects from the climate and impact space, and what founders preparing to raise can learn from each of them.

Why we went beyond green
For a design agency working in climate tech, the rebrand conversation could have been very short. When we got to it at Heights, we chose to do something different.

Our 10 Principles
We rely on 10 simple principles to maintain a steady route towards better, as a company and as a team.


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